The Personality Advertising
We create and manage live and local radio endorsement campaigns. We manage every aspect of them, from local market research, creating the right media plan and compelling messaging, to in-person talent coaching, listening to each and every spot, in every market, on every station, to constant reviewing and improving results, and every other detail in between. There are a lot of details. None can be overlooked.
“Word-of-Mouth” is the most powerful form of advertising.
Personal recommendations from trusted opinion leaders are as strong as a personal recommendation from a trusted friend. They are the most powerful way to explain your brand’s benefits with credibility and clarity, as though you are doing this, one-to-one. Most of our customers are very good at explaining their product's benefits very clearly and succinctly.
When a radio host tells your story in the same way, to hundreds of thousands of perspective customers, who are listening very carefully, this process must be managed at all stages with great detail (from clarity to compliance).
For our limited client base, we have the right vision, expertise and experience for how this all works. We also work hard and keep our client base to a minimum, so each of our customers get more than enough focus from us each day
What Clients Say About Us
Vickie Oglesby (former marketing director, Pelican Water Systems)
“Peter has been an integral part of the growth we’ve had. He makes sure each host understands our product and what sets us apart and each of them have been extremely authentic when promoting our brand.”
Craig Muran, General Manager, Feldman Chrysler, Jeep, Dodge & Ram
"Peter is a wealth of marketing knowledge , paired with strong business savvy. I have run many campaigns both long and short term with Peter and Live, with outstanding success. Very creative, efficient, cost effective and an excellent business partner."
Lynn Montemayor, Sales Manager, Beasley Media
"Peter understands the connection between the on-air talent and the consumer better than anyone. He also creates powerful messages that resonate with consumers and gets results for the client. When you have that connection along with a great message, you get the winning combination every advertiser seeks for their business growth.
Craig Hubble, General Manager, Crestview Cadillac, Inc.
Peter is a professional who is dedicated, passionate and a major contributor to our success at Crestview Cadillac.
Terry Arnold, Sr. VP
Peter Connolly is a dynamic and effective multi-cultural marketing strategist with a superior expertise In strategic marketing, branding, imaging, specializing in efficient advertising and marketing strategies for increased corporate growth, sales and services for increased ROI. Peter Connolly has successfully managed live talent for more than 30 years and is an expert in effectively targeting and activating consumers successfully with the use of Live Talent Endorsements.
Michael Berry, The Czar of Talk
"As a talent endorsing a company, I want to get the absolute best results for Peter’s clients, because he makes me feel invested in the process. He makes me feel a part of the team promoting the company. He doesn’t insist on gimmicky lines or cliché phrases that undercut credibility. We collaborate on the campaign, along with the company itself, so that what I do is an actual ENDORSEMENT, not “advertising”. He communicates, encourages, engages, and helps me help his client. Therefore, we get RESULTS for the client, and that is the biggest goal, and we do it by being authentic. Listeners appreciate that, they respond to that, and I enjoy being a part of that.
Copying Eddie, who may bust your balls but I can tell you is a fan, as he may want to add something from his perspective about dealing with you on the sales side."
What Salepeople Say About Us
Nathan R. ,
“I had 7-8 appointments from Blazor each week MINIMUM.” “When Blazor is on, business comes in. When we’re off – I still get calls from him, but only a fraction.”
Randy D. ,
“50% + of leads come from Will Sterrett.”
Tim S. ,
“Krash Kelly is working! Especially with direct mail - 20% to 50% of leads from him.”
Oscar R. ,
“Charlie Parker is very important here – A lot, MOST, sales come from him.” “When we go off we lose all of our leads.”
Jeff J. ,
“40%+++ of leads come from Michael Berry. ”
Roy M. ,
“50% to 75% of our business comes from Michael Berry and his customers trust him.”
James C. ,
“70-80% of leads are Michael Berry and they all close – he is very important here.”
Mike B ,
“Michael Berry is HUGE here - when it’s a Michael lead it closes; it’s we are dead without.”
John M ,
WTN’s “Brian Wilson is very influential and all of our customers mention him.”
Max D. ,
“Drew Steele [unaided] brought 50% of our sales.”
Keith M ,
“Jack Harris is responsible for 50%+ of our sales”
“Rich Jones is responsible for a lot of business here – maybe 70%? 80%? VERY important.” (104.5 WOKV News Talk)
Matt B ,
“WDBO’s Joe Kelley does a fantastic job personalizing and brings in a LOT of sales.” (96.5 WDBO News Talk)
“WDBO Joe Kelley is responsible for @3/4ths of our customers” – He was a BIG draw at the Home Show (96.5 WDBO News Talk)