LIVE

The Personality Advertising

SPECIALISTS

We create and manage live and local radio endorsement campaigns VERY WELL. We know who to hire, who to avoid and how to maximize radio results.  We also manage every detail well, including the day-to-day talent coaching by listening to endorsements daily and exploiting every opportunity we see for higher and higher ROI for our customers.

“Word-of-Mouth” is the most powerful form of advertising.

Personal recommendations from trusted opinion leaders are as strong as a personal recommendation from a trusted friend. They are the most powerful way to explain your brand’s benefits with credibility and clarity, as though you are doing this, one-to-one. 

What Clients Say About Us

Michael Berry, The Czar of Talk

"As a talent endorsing a company, I want to get the absolute best results for Peter’s clients, because he makes me feel invested in the process.  He makes me feel a part of the team promoting the company.  He doesn’t insist on gimmicky lines or cliché phrases that undercut credibility.  We collaborate on the campaign, along with the company itself, so that what I do is an actual ENDORSEMENT, not “advertising”.  He communicates, encourages, engages, and helps me help his client.  Therefore, we get RESULTS for the client, and that is the biggest goal, and we do it by being authentic.  Listeners appreciate that, they respond to that, and I enjoy being a part of that.

Copying Eddie, who may bust your balls but I can tell you is a fan, as he may want to add something from his perspective about dealing with you on the sales side."
Terry Arnold, Sr. VP

Peter Connolly is a dynamic and effective multi-cultural marketing strategist with a superior expertise In strategic marketing, branding, imaging, specializing in efficient advertising and marketing strategies for increased corporate growth, sales and services for increased ROI. Peter Connolly has successfully managed live talent for more than 30 years and is an expert in effectively targeting and activating consumers successfully with the use of Live Talent Endorsements.
Craig Hubble, General Manager, Crestview Cadillac, Inc.

Peter is a professional who is dedicated, passionate and a major contributor to our success at Crestview Cadillac.
Lynn Montemayor, Sales Manager, Beasley Media

"Peter understands the connection between the on-air talent and the consumer better than anyone.  He also creates powerful messages that resonate with consumers and gets results for the client. When you have that connection along with a great message, you get the winning combination every advertiser seeks for their business growth.

Thank you,"

 Location: Detroit
Craig Muran, General Manager, Feldman Chrysler, Jeep, Dodge & Ram

"Peter is a wealth of marketing knowledge , paired with strong business savvy.  I have run many campaigns both long and short term with Peter and Live, with outstanding success.  Very creative, efficient, cost effective and an excellent business partner."
Vickie Oglesby (former marketing director, Pelican Water Systems)

“Peter has been an integral part of the growth we’ve had. He makes sure each host understands our product and what sets us apart and each of them have been extremely authentic when promoting our brand.”
LIVE - Best Move You Can Make

After using radio before and having it not work – the radio with Peter and Live was one of the best moves we made all year.

We depend on these calls every week and the calls and the online results are so powerful and happened immediately. We also noticed that the radio leads were far better digital leads.

EVERYONE mentions our Live Radio. Best move you can make…..

Caitlin Krisniski, Call Center Manager, now Human Resources Director
Comer & Cross Concrete Floor Coatings

What Salespeople Say About Us

Jim

 “Rich Jones is responsible for a lot of business here – maybe 70%? 80%? VERY important.” (104.5 WOKV News Talk)

 Location: Jacksonville
Matt B

“WDBO’s Joe Kelley does a fantastic job personalizing and brings in a LOT of sales.” (96.5 WDBO News Talk)

 Location: Orlando
Keith M

“Jack Harris is responsible for 50%+ of our sales”

 Location: Tampa
Miles

“WDBO Joe Kelley is responsible for @3/4ths of our customers” – He was a BIG draw at the Home Show (96.5 WDBO News Talk)

 Location: Orlando
Max D.

“Drew Steele [unaided] brought 50% of our sales.”

 Location: Ft. Myers
John M

WTN’s “Brian Wilson is very influential and all of our customers mention him.”

 Location: Nashville
Mike B

“Michael Berry is HUGE here - when it’s a Michael lead it closes; it’s we are dead without.”

 Location: Houston
James C.

“70-80% of leads are Michael Berry and they all close – he is very important here.”

 Location: Houston
Roy M.

“50% to 75% of our business comes from Michael Berry and his customers trust him.”

 Location: Houston
Jeff J.

“40%+++ of leads come from Michael Berry. ”

 Location: Houston
Oscar R.

“Charlie Parker is very important here – A lot, MOST, sales come from him.” “When we go off we lose all of our leads.”

 Location: San Antonio
Tim S.

 

“Krash Kelly is working!  Especially with direct mail - 20% to 50% of leads from him.”

 Location: Austin
Randy D.

“50% + of leads come from Will Sterrett.”

 Location: Kansas City
Nathan R.

“I had 7-8 appointments from Blazor each week MINIMUM.” “When Blazor is on, business comes in. When we’re off – I still get calls from him, but only a fraction.”

 Location: Columbus
Generates High Caliber Customers

 

Having Charlie (Comer) speak right to our customer, one-on-one, and guarantee our level of service – by word-of-mouth, across the entire market, is much more impactful than any other form of advertising we do.
Peter (LIVE) knows how to use the right media and gets our messaging to come across perfectly. The results are fantastic and so are the caliber of customers they generate for us.

Michael Crossman, Regional Sales Manager
Comer and Cross Concrete Floor Coatings