Live Endorsements generate efficient and high ROI.
For fraction of the cost of competitive “new media” and TV campaigns; our client’s live endorsement campaigns, along with their own well managed web and social media, slaughter their competitor's sales results.
| Myth | Reality |
|---|---|
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Live AM/FM Radio is Dead. Everyone listens to Digital.
NOT SO!
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AM/FM is by far the goliath for weekly reach, with 92% of all Americans reached each week (source 2018 Nielsen). |
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When Westwood One asked media staff what live AM/FM radio’s weekly reach was, the answer they got was 64%.
NOT SO!
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Compare 92% of AM/FM Radio Weekly Reach to:
TV = 88%
Blu-Ray = 15% Game Console = 15%
Internet Connected Device = 35%
Radio = 92%
Internet on any computer = 60%
APP/Web Smartphone = 79%
APP/Web Tablet = 47% (Source: Nielsen/Westwood 2018)
|
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FOR ALL TYPES of Radio Listening, today, LIVE AM/FM is tied with streaming sources!
NOT SO!
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The MAJORITY of ALL radio listening is Live AM/FM in 2016, according to a recent Edison Research. AM/FM RADIO SHARE is 52%!
Digital, Satellite & devices may = just 1 or 2 radio stations- maybe!
ALL of YouTube Radio Listening = 6% TV Music Channels = 6% Spotify = 5%! Owned Music (smartphone/device) = 17% |
The majority of live endorsement reach is 1 to 1, focused commuter, in-car listening.
Live endorsements are SPEAKING to our target in real time, not pushing out images, pop-ups and posts.
