Case Study

We produce valid results: 

We generate plenty of ROI for our clients, but they do not want that posted.
Instead, we can connect you directly with them, so you can see if we are right partner for you.

Actual Case Study on the importance of a truly LIVE endorsement


Look at the difference in the cost per lead between a truly live endorsement versus a recorded (fake live) endorsement:

Quickly, our costs per lead went to $25


Here are some LIVE endorsement rules to insure high ROI.

  • Audience size does not equal success. Live, authenticity does! The biggest audience above generated the smallest, most costly results.
  • Our preferred formats for maximum response are talk variations (talk, news talk, sports).
  • For talent, our focus is their ability to perform a clear and credible endorsement after they the understand the customer’s goals and offer.
  • We make sure we have right talent, the right message, that talent is clear and credible and we listen & coach daily as priority #1.

With broadcast cost cuts and too much social media focus, the “holy grail” of word-of-mouth, live broadcast endorsements is a lost art.