Why Use Us?

Because Live Endorsements may give you a BIG strategic and tactical advantage!

 

Strategy: “Managing what your customers think about your brand.”
Tactics:  “Getting your customers to act now.”

Does this sound like you?

  1. You have a compelling, newsworthy story to tell?

  2. You offer a far better product or service than the entrenched category leader.

  3. You have a strong tactical offer, but it must “cut through” with credibility.

Strategically, the right broadcast influencer may tell your story, so it stands out, is far more relevant and far, far more effectively delivered than an ad.

  1. They are trusted, true, news-talk influencers. In the same way they inform their audience every day, they can get your target to recognize that they need your product. “Did you know…?” Have you heard…”? “I just found out…”

  2. They can explain what you have to offer far more clearly. We find and use talent who become well-coached users of your product. They can explain what you offer clearly, without any ad buzzwords, so the target clearly understands your benefits. Live endorsements are clear, authentic, word-of-mouth, trusted endorsements, delivered live, in 1st person, in most cases.

Tactically, the right broadcast influencer can explain your tactic better.

  1. With less “legalese” and sales killing disclaimers, the same broadcast talent can use his or her persona to clearly sell your “act now” so they trust it.

Our results are about 10X to 100X any broadcast ad across all sales channels.

  1. You customer will understand that they need your product, and why.

  2. They will clearly understand and believe your unique benefits over competitors.

  3. They will trust you, your brand, your company and act on your offer.

We are experts at this work. We make every step easy for you, every day.